5Ds, A Senior Project

5Ds stands for distract, delegate, direct, document, and delay. They are essential tools for handling racist and discriminatory experiences. I pursued this topic is because of the recent surge of the anti-Asian phenomenon. I wanted to voice a potential solution of Bystander Inventions to help subdue the effect of discrimination. This project combined multiple design disciplines of Branding, Graphic Design, Advertising, UX, and Web Design. It also served as my thesis in Communication Design.

5Ds Websites Mockup

The Logo and Stationery

5Ds Stationery Mockup

Print Ads Campaign

5Ds Print Ads Group One

5Ds Print Ads Group Three

5Ds Print Ads Group Two

5Ds Print Ads Group Four

5Ds Print Ads Mockup Spread

5Ds Print Ads Mockup Multiple

Subway Ads Campaign

5Ds Subway Digital Screen Ads

5Ds Subway Interior Square Ads

5Ds Subway Banner Ad

5Ds Subway Animated Digital Screen Ads Mockup

5Ds Subway Interior Square Ads Mockup

5Ds Subway Banner Ads Mockup

UX Design and Website Prototype

5Ds Style Guide

5Ds Low-fi Home

5Ds Low-fi Group Two

5Ds Low-fi Group Three

5Ds Low-fi Group One

5Ds Low-fi Group Four

5Ds Animated Hi-fi Prototype

5Ds Hi-fi Group One

5Ds Hi-fi Group Three

5Ds Hi-fi Group Two

5Ds Hi-fi Group Four